How I Sold 70 Lifetime Subscriptions Worth £6440 in November, 2024

  • 70 subscriptions, £6440 revenue.
  • 133% sales increased.
  • Ranked 1st in the UK.
  • CTAs increased conversions.
  • Significant growth achieved.
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November saw a remarkable shift in sales performance. 70 high-priced lifetime subscriptions were sold, generating £6440.64 in revenue. This was a 133% increase in units sold compared to October, where only 30 subscriptions were sold for £2995.72. A combination of strategic SEO tactics and optimized conversion techniques led to this impressive outcome. Let’s break down the steps taken to achieve these results.

Struggling to Sell Expensive subscriptions

The high-priced lifetime subscriptions faced significant resistance from potential customers. Many were hesitant to make a large upfront payment, questioning the value. Without proper sales techniques or clear calls-to-action, the website struggled to convert traffic into actual sales. This created a challenge in maximizing the potential of their offerings.

♦ Price Resistance

The lifetime subscription was priced at a premium, creating resistance among potential customers. The high upfront cost caused hesitation. Prospects were unsure if the value of the product justified the price. People often prefer lower-priced alternatives or subscription models that allow them to pay over time. As a result, the high price became a barrier for many visitors.

Lack of Proper Sales Techniques

The lifetime subscription was priced at a premium, creating resistance among potential customers. The high upfront cost caused hesitation. Prospects were unsure if the value of the product justified the price. People often prefer lower-priced alternatives or subscription models that allow them to pay over time. As a result, the high price became a barrier for many visitors.

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SEO loophole & Website Optimization

Identified an SEO loophole in high-traffic blog content that lacked clear calls-to-action (CTAs) for conversion. Added sliding bars with compelling CTAs to guide users toward purchasing. Optimized on-page SEO, targeting relevant keywords to boost rankings and attract more qualified traffic. This strategy aimed to improve both visibility and conversions.

Identifying the SEO Loop Hole

High-traffic blogs weren’t converting visitors into customers due to lack of targeted CTAs. Visitors engaged with content but weren’t guided to subscriptions. Optimizing this untapped traffic presented a clear opportunity to increase conversions.

Implementing Sliding Bars and Optimized CTAs

Added sliding bars with CTAs to guide blog visitors toward purchases. CTAs highlighted value, created urgency, and encouraged action without disrupting the reading experience.

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On-page SEO improved, for Google

The changes implemented not only had a direct impact on sales but also opened up long-term SEO and sales opportunities. Here’s a breakdown of how SEO was leveraged to maximize sales.

Optimizing the landing page’s on-page SEO was crucial to improve visibility and attract qualified leads. The website had traffic but wasn’t ranking high enough to leverage its full potential. Focused on optimizing the landing page to increase organic visibility.

Meta tags, including title and description, were optimized to increase click-through rates (CTR) from Google. The meta description grabbed attention and clearly communicated the offer.

The internal linking structure was improved, connecting the landing page to relevant blog posts and product pages, guiding users toward the subscription offer.

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70 Subscriptions Worth £6440 Sold in November

November saw 70 lifetime subscriptions sold, generating £6440 in revenue. This was a 133% increase in units sold compared to October. The combination of improved SEO, optimized CTAs, and targeted traffic resulted in higher conversions. The strategy drove significant sales growth and increased overall revenue for the business.

♦ 133% Increase in Sales

My client sold 70 subscriptions, generating £6440.64 in revenue. This was a huge leap from October, when only 30 subscriptions were sold, generating £2995.72. The increase in sales represented a 133% growth in the number of units sold. Not only did more subscriptions sell, but the revenue per unit stayed consistent, which ensured that the higher volume didn’t dilute the average sale price.

♦ Increased Organic Traffic

SEO improvements led to a significant boost in organic traffic. With the website ranking 1st on Google for relevant search terms, more qualified leads began visiting the site. These leads were already looking for a solution like my client’s lifetime subscription. This increase in targeted traffic helped improve conversion rates, as the audience was much more likely to be interested in the product.

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Bown of London

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